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Marin Software’s Digital Advertising Benchmark Report, Q4 2018
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HOW ARE YOUR DIGITAL AD CAMPAIGNS PERFORMING?
Our global, interactive Q4 2018 Digital Advertising Benchmark Report reviews and analyzes ad-spending trends by region, industry, and publisher. Here are some key findings from this quarter’s report—view the full version to learn more:
- Instagram received 18% of total Facebook spend, with 34% of that spend allocated to Instagram Stories
- Monthly spending on eCommerce channel ads increased 5x since January 2018
- Paid search spend grew 10% globally year-over-year