Nautilus is a worldwide manufacturer of fitness equipment brands including Bowflex?, Nautilus?, Schwinn?, Universal?, and Octane Fitness?, designed to meet the needs of any fitness level. Their products are sold through four diverse channels—direct to consumer, retail, commercial/specialty, and international.
Nautilus was previously utilizing an agency that used their own ad accounts to fulfill Nautilus campaigns on Facebook. As a result, the agency “owned” the data, and was reluctant to share any kind of historical performance.
Without any kind of first-party data to build valuable insights from and optimize towards, Nautilus was eager to foster a relationship with a team that could help them build an audience-aligned social marketing strategy. Their goal was to increase ROAS and further validate the value of social as a highly effective marketing channel. The most crucial key to success, however, was gaining full transparency into campaign metrics and performance.
“Our Managed Services Team at Marin is top-notch! They are a breath of fresh air. The team provides our company the day-to-day, hands-on management to help us with nuances of multifaceted campaigns. They come to the table with ideas, efficiencies, and strategy. We’re excited for the future as we continue to grow our campaigns with the team at Marin.”
-Director Integrated Media | Nautilus Inc.
The US exceeded the Nautilus ROAS KPI by 132% within a three-month timeframe, with its counterpart Canadian market exceeding that goal by 30%. The remarketing campaigns in both the US and Canadian markets were also a huge success, with a 388% increase from the initial ROAS goal.